Column by Yvette Verleisdonk: 'Steward ownership - purpose before profit'
Yvon Chouinard, the owner of Patagonia recently brought his company under a 'steward ownership' structure, which ensures that the company and its mission (such as social impact) always comes first. Steward ownership is a new trend in the world of corporate social responsibility.
Yvette Verleisdonk wrote a column for MVO Vlaanderen, in which she elaborates on the principles and applications of 'steward ownership'. This innovative concept can be used by social enterprises and start-ups.
The innovative concept also seamlessly matches the DNA of Aurion, lawyers for the future. You can read the full article here.